Instagram with its 1 billion monthly user base and 400 million active story mongers on a daily basis, offers merchants with a lot of marketing opportunities. This makes Instagram the New Mall in Town. Here is all you need to know to run your shop on the platform.
Instagram’s main emphasis is on clean, high-quality visuals which make it ideal for showcasing products, so your creativity can come in handy here. Also with the help of your eCommerce developers your business can boom because of the platform.
Instagram has simplified the buying process for the users. Instead of getting redirected to the website, the buyers can now stay over the application and buy products. 80% of the users are on the lookout and discovery of new products each day. With them following the business accounts the expansion of shopping on Instagram is more effective.
So now you will consider putting your product on Instagram, for this is what the digital mall is for. There is high chance of discovery and ultimately conversions of your business. This is how the play goes at the Instagram.
Instagram Shopping is actionable to both the buyers and the merchant’s motives. For the buyers, they can still stay on the app and complete the buying process and that is far better from the landing on the official website and finding the way from there on. And merchants get to reach a wide audience by social interaction over the platform.
Being the Users of Instagram ourselves, we are all familiar with these above mentioned tools. Let’s put them in right use today to increase our businesses’ reach.
Here are some more guidelines that can help you make the right shopping post in order to convert your target audience.
Social media is the most used platform in today’s time and it is a wise decision if you choose to market there.