Instagram has grown rapidly over the recent years and it has adopted new features at a very fast rate. These features have value for both the users and the merchants alike in their day-to-day social media check-ins. So let’s dig deeper and find how these features can help merchants in specific.
Get started with an Instagram Profile:
By now all merchants have realized that they have to build a business profile to get started with their business presence over the Instagram. You can start with adding your contact information; have a keyword optimized description on your profile and then a profile picture that can be the recognition of your business like a logo.
When the basics are cleared go ahead and do some more steps in the limited profile space to make it completely optimized for you to generate sales.
Oh! And I think you should know why should you use Instagram? (Marketing and User-Generated Content P.O.V.)
Instagram has been hype among the folks for a little while now. The real reason is:
With this amazing information I am motivated on the spot to reach the free-fund audience and get some conversions!
Now we are thinking of; what kind of content one should start posting?
And now I just get the feeling of a teenager having the first social media account and don’t know what to post? For businesses don’t start right away, well, you have started already by making a full-fledged profile. Here are the baby steps you need to make:
Start with Promotional Posts, Motivational Quotes, Product Photos, DIY or Tutorial Content and use or I’d rather say show concern towards the user-generated content make it a social proof. You will not even have to generate content on your own, just work on the stories of your followers on Instagram that value your product.
Users will love diversity, so the videos and the images are both on their own side of the game, equally important, as one thing going on for long may bore the potential customers.
But the analysis by the NewsWhip says that the top 10 publishers of Instagram get more than 60% of their engagement through images and the rest % goes to the videos.
Where images get a passing stroll the videos have the capability to hold on the audience for a while and that sends another conclusion through the same analysis that the video engagement is slightly higher than the Image engagement on the Instagram in the respective years.
Videos let people live the thrilling moments or let you live a story, while the images are the wow factor a still moment captured. A mix of videos and images that is not at all balanced will work the best. With each post brings a new surprise for your audience and make it visually attractive. Go with your instincts!
#staplemarketingtool – that is what hashtags are for the social media platform, a staple marketing tool. Just add # before the desired text and it will turn into a clickable tag. This clickable tag is available on the internet and is used by many similar products on their posts.
If you are planning on using a tag for your business then stick to it and use it more often, because this clickable tag is like a keyword that going to fruit you over the journey. Explained below:
Users and the audience out there have two options: either they are following the tag you happen to use for the business or the click the tag to find similar products; either way this will help them find more of your products. So do a little research and find the perfect hashtag for your business, with a lot of followers.
Types of #:
Research various hashtags and use a combination of them in order to gain advantage. For all the Shopify users; consider this as your Shopify Marketing Expert.
Instagram got the story idea from Snapchat. The stories are short lived photos and videos that disappear in the matter of 24 hours. These are available to your followers to see.
But, what if you have a new follower? Instagram has a solution! Instead of starting a new, one can create Instagram highlights for its business profile for new followers to get accustomed to your business juncture.
Instagram story highlights
The Instagram highlights exist on your business profile page where you can add Stories that will stay even after the 24 hour of attention period is over.
Using the feature one can create multiple lifelong highlights to keep new people in tact with you and your business.
That was something about extending the lifespan of your stories so that new audience can get the idea of your business. On a daily basis also keep engaging with your audience in order to maintain their following and encourage them to Stay Connected!
Here are a few ideas for your daily stories:
It is now in your hands to take the social media profile seriously, that can do wonders in small steps too. Get the leads and conversion through the hype of the generation.