Digital flagships worthy of Fifth Avenue.

We rebuilt the store around the stones themselves: editorial collection pages, gemstone and provenance filters, and a private-appointment flow for pieces above a set price, so the most valuable customers were guided to a conversation rather than a cart.

Hundreds of one-of-a-kind pieces, each with its own certification, had to stay accurate across the site and the boutique. We connected inventory to a single source of truth and kept image-heavy pages fast on mobile.

Within the first quarter, the new flagship turned browsing into buying, and appointments booked online became the boutique’s highest-value channel.

We migrated to Shopify Plus with a bespoke theme, richer product storytelling, a ring-size guide built into the page and bundles that pair stacking pieces the way customers actually wear them.

The launch had to land before engagement season without losing years of search rankings. We mapped every legacy URL, staged the move and load-tested checkout ahead of peak weeks.

Visitors now explore far more of each collection, and the store handles peak weeks without a slowdown.

We designed mobile first: full-bleed imagery with zoom, key specifications above the fold, saved wish lists and a three-step checkout with express payment options.

A custom ordering system for bespoke pieces had to live alongside standard checkout. We built a guided configurator that captures metal, stone and size, then hands off to the atelier.

Mobile finally became a sales channel rather than a research tool, and far fewer visitors left after a single page.