What is Google Tag Manager (GTM)?
Google Tag Manager (GTM) is a free tool that makes it easy to manage tags on your website without needing to change the website's code directly. For those working with a Webflow website designer or looking to streamline their tracking, GTM can help you manage important elements like website traffic, events, and conversions. Installing GTM on your Webflow site is simple, and this guide will walk you through the steps. If you want expert assistance, consider hiring a Webflow Development Agency or hire a Webflow developer to ensure proper integration and setup.
What is Google Tag Manager (GTM)?
Before we get into the installation process, let’s take a quick look at what GTM is and why it's useful.
Google Tag Manager is a tool that allows you to add and manage various tags (like Google Analytics, Facebook Pixel, and other tracking codes) to your website. With GTM, you don’t have to manually add new code or update your website’s source code every time you want to add a new tag. Instead, you can handle everything from one easy-to-use dashboard.
Installing GTM on your Webflow site gives you the ability to track how users interact with your website, which pages they visit, and how they behave. It also lets you quickly implement tools like Google Ads, Facebook Pixel, or other marketing tags, and it’s all manageable through GTM without needing to update your site’s code each time.
How to Install Google Tag Manager in Webflow
Installing GTM on Webflow can be broken down into three easy steps: setting up your GTM account, getting the container code, and adding it to your Webflow project.
Step 1: Set Up Your Google Tag Manager Account
- Sign Up for GTM: First, go to the Google Tag Manager website and sign in with your Google account. If you don’t have an account, create one.
- After signing in, click on the “Create Account” button.
- Create a New Container: Once your account is set up, you’ll need to create a container. A container holds all the tags you’ll be adding to your website.
- Enter your Account Name (usually your business name or website name).
- Enter the Container Name (again, this is often your website name).
- For Where to Use Container, select “Web” for a website.
- Agree to Terms: Read and agree to Google’s Terms of Service.
- Get Your GTM Container Code: Once your container is created, GTM will generate two pieces of code. These are the snippets you'll need to install on your website.
Step 2: Get the GTM Container Code
After setting up your GTM container, Google Tag Manager will give you two code snippets. These need to be placed in the right spots on your Webflow website.
- First Code Snippet: This code goes into the
<head>section of your website’s code. - Second Code Snippet: This code goes into the
<body>section, just below the opening<body>tag.
Once you have these snippets, you’re ready to move on to adding them to Webflow.
Step 3: Add GTM Code to Your Webflow Project
- Log into Webflow: Go to Webflow, log into your account, and open the project where you want to install GTM.
- Go to Project Settings: In the Webflow project dashboard, click on Settings for the project you want to add GTM to.
- Add GTM Code to the Head Section: In the Project Settings, click the Custom Code
tab. You’ll see a section called Head Code. Paste the first GTM code snippet (the one for the
<head>tag) here. - Add GTM Code to the Body Section: Below the Head Code section, there is a Body Code
section. Paste the second GTM code snippet (the one for the
<body>tag) here. - Save Your Changes: After pasting both code snippets into the correct sections, click Save Changes.
- Publish Your Website: To make sure GTM is activated, you need to publish your Webflow website. Simply click the Publish button in the top-right corner of the Webflow Designer, and your changes will be live on your website.
Step 4: Verify GTM Installation
Once you've added GTM to your Webflow project, it's important to verify that everything is working correctly.
- Use GTM’s Preview Mode: Go to the GTM dashboard. Click on Preview in the top-right corner. Enter your website’s URL and click Start. This will open your site in Preview Mode so you can see which tags are firing.
- Check Your Website’s Source Code: Right-click on your website and choose View Page
Source. Search for GTM (press Ctrl + F on Windows or Command + F on Mac and type “GTM”). If you see
the GTM code in both the
<head>and<body>sections of the source code, then GTM has been successfully installed.
Conclusion
Installing Google Tag Manager on your Webflow website is an easy process that can save you a lot of time when managing marketing tags. With GTM, you can track analytics, set up events, and add other important marketing tools without needing to touch your website’s code every time.
If you need help with your Webflow site, whether it’s installing GTM or improving your design, consider working with a Webflow Development Agency. At Aron Web Solutions, we specialize in Webflow design and development. Our team can help you install GTM, manage your tracking codes, and optimize your website for success. If you're looking to hire a Webflow developer, Aron Web Solutions is here to assist you every step of the way!
