Shopify is a powerful e-commerce platform that allows businesses to create and run their online stores seamlessly. With its user-friendly interface, drag-and-drop store builder, and a wide range of customizable templates, Shopify has become the go-to choice for many online businesses.
But with Shopify’s growing popularity, another question arises – should businesses go for a regular Shopify plan or opt for the upgraded version, Shopify Plus? In this blog, we will dive deep into Shopify and Shopify Plus and compare their features, pricing, and real differences to help you make an informed decision for your e-commerce business.
Shopify: The Basics
Launched in 2004, Shopify is a Canadian e-commerce platform that enables individuals and businesses to sell their products or services online. With Shopify, users can create an e-commerce website, manage products, process payments, and track orders all within one centralized platform. The platform offers a range of fully customizable themes and extensions, allowing businesses to create a personalized online store that reflects their brand. Shopify offers four different pricing plans – Basic Shopify, Shopify, Advanced Shopify, and Shopify Plus. The Basic Shopify plan starts at $29 per month, while the highest-tier Shopify Plus plan costs $2,000 per month. The platform also offers a free 14-day trial for users to explore its features and test its capabilities before committing to a plan.
Shopify Plus, on the other hand, is an upgraded version specifically designed for high-volume businesses. Let’s take a closer look at Shopify Plus and understand its features, pricing, and real differences compared to regular Shopify.
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What is Shopify Plus?
Shopify Plus is an enterprise-level e-commerce platform designed for high-volume businesses. It offers advanced features and tools to help businesses scale and grow their online presence. Launched in 2014, Shopify Plus has gained popularity among large organizations, including big brands like Kylie Cosmetics, Staples, and Nestle. At its core, Shopify Plus offers the same features as the regular Shopify plan but with added benefits and additional features. These enhanced features cater to the specific needs and demands of large-scale businesses and provide a more robust e-commerce solution.
Features of Shopify Plus
One of the main highlights of Shopify Plus is its advanced features that help businesses take their online stores to the next level. Let’s take a look at some of these features:
1. Scalability
As businesses grow, their needs and demands change, and this can be a daunting task if they are using a regular Shopify plan. However, with Shopify Plus, businesses have the advantage of unlimited scalability. The platform can easily handle high traffic, orders, and product listings without any issues. This allows businesses to focus on growth, rather than worrying about platform limitations.
2. Customization
Shopify Plus offers enhanced customization options that are not available in the regular Shopify plan. With Shopify Plus, businesses have the freedom to customize their online stores according to their brand’s unique identity and customer needs. This ensures that businesses can stand out from their competitors and create a remarkable online shopping experience for their customers.
3. Dedicated Support
Shopify Plus users have access to a dedicated account manager and priority support, 24/7. This ensures that businesses can get the help they need quickly and efficiently. The dedicated account manager helps businesses with everything from store set up to integrating third-party apps, ensuring that businesses have all the support they need to run their online stores smoothly.
4. Automation and Integration
Shopify Plus offers advanced automation and integration capabilities that make store management more efficient and streamlined. The platform integrates seamlessly with various apps, including third-party logistics providers, marketplaces, and suppliers, allowing businesses to automate processes and save time and resources.
5. Advanced Reporting
Shopify Plus provides businesses with advanced reporting features that help them track their store’s performance, customer trends, and product sales. These reports offer businesses valuable insights that help them make data-driven decisions and improve their overall strategies.
Pricing of Shopify Plus
Unlike the regular Shopify plan, Shopify Plus does not have a fixed monthly pricing structure. The cost of the plan depends on various factors such as the number of orders, products, and the scale of the business. According to BuiltWith, the average monthly cost of a Shopify Plus plan is around $2,000, but it can go up to $5,000 for larger businesses. While the price may seem steep, it is important to understand that the features and benefits of Shopify Plus are specifically designed for high-volume businesses and are essential for their growth and success.
Real Differences: Shopify Vs. Shopify Plus
Now that we have discussed the features and pricing of both Shopify and Shopify Plus, let’s take a look at the real differences between the two e-commerce platforms:
1. Target Audience
The regular Shopify plan is suitable for businesses of all sizes, from small start-ups to mid-sized enterprises. On the other hand, Shopify Plus caters specifically to high-volume businesses that generate significant revenue and have outgrown the regular Shopify plan.
2. Customization
While both Shopify and Shopify Plus offer customization options, the level of customization is much higher in Shopify Plus. With Shopify Plus, businesses have access to developers and can completely customize their online stores according to their brand’s unique identity and needs.
3. Security and Reliability
With Shopify Plus, businesses can rest assured that their online stores are safe and secure. The platform complies with the highest security standards, including PCI DSS Level 1 certification, making it an ideal choice for businesses that handle sensitive customer data.
4. Advanced Reporting
As mentioned earlier, Shopify Plus offers advanced reporting features that provide businesses with valuable insights into their store's performance. With these reports, businesses can make data-driven decisions and improve their strategies for better growth and success.
Shopify Plus: For Businesses By Businesses
One of the key aspects that sets Shopify Plus apart from its regular counterpart is its strong community of experts and partners. Shopify experts and partners are individuals and agencies who specialize in the platform and offer services such as store set up, design, development, and support. These experts and partners go through a rigorous selection process to ensure the quality of services offered to businesses. This community of Shopify experts and partners also provides businesses with a pool of resources, knowledge, and support to help them make the most of the Shopify Plus platform. With access to industry experts and reliable support, businesses can rest assured that they have the necessary tools to grow and succeed.
Final Thoughts
The decision to choose between Shopify and Shopify Plus ultimately depends on the size and scale of your business. While regular Shopify is suitable for smaller businesses, Shopify Plus offers advanced features and benefits that are specifically for high-volume businesses. With its scalability, customization, advanced reporting, and strong support system, Shopify Plus is an ideal choice for businesses looking to scale and grow their e-commerce presence. Partner with a trusted Shopify expert to get your Shopify Plus store up and running in no time.
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